Skip to main content
At Bird, we value Diversity, Equity, and Inclusion (DE&I) and believe it is essential to our success. We will continue to listen, learn, and take action in our commitment to building progress in our organization, and the industry as a whole.



Our Diversity, Equity & Inclusion Commitment

Cultivating an environment where all employees feel included, seen, and have a sense of belonging is core to Bird’s culture. We commit to proactively employing a workforce that reflects the communities in which we work, fostering an environment of continuous learning, and never compromising on our values.


Bird_DEI_Icons_Rooted In -Respect & Inclusion

Rooted In
Respect & Inclusion

A respectful and inclusive workplace based on consideration of others and an openness to new ideas and perspectives.

Bird_DEI_Icons_Cultivating -Psychological Safety

Psychological Safety

Creating a psychologically safe environment where employees feel comfortable talking about their lived experiences without fear of discrimination or retribution.

Bird_DEI_Icons_Building -Connections,Together

Connections, Together

Fostering a community where employees feel a sense of belonging and connection – to their work and to the people around them.


Bird_DEI_Messages_Singles_Bird_We Are Choosing Progress
Bird_DEI_Messages_Singles_Bird_We are Stronger Together
Bird_DEI_Messages_Singles_Bird_We are Stronger Together copy

To live up to our commitment, our 2023 –
2025 initiatives and actions are focused on:



Collecting diversity data to establish a baseline to further inform DE&I decisions and actions.


Building an inclusive culture through awareness & education campaigns and embedding DE&I in our policies and practices.


Recruiting and retaining a diverse workforce by broadening our talent pools and strengthening our inclusive hiring and onboarding practices. 


Supporting the development of under represented / visible minority employee groups through mentoring programs and other initiatives. 


Enabling collaboration and connection by establishing and supporting Employee Resource Groups.


Developing a holistic Voice of Employee Strategy where employees have a sense of being heard



Our Employee Resource Groups (ERGs)

Employee Resource Groups (ERGs) provide a sense of inclusion and belonging and are a critical part of our ongoing Diversity, Equity, & Inclusion work. Our ERGs are employee-led and help to ensure that the different voices and experiences of our employees are heard.

PRIDE@Bird aims to provide a safe space for LGBTQ2S+ employees and allies. This group strives to raise awareness, engagement, and education for LGBTQ2S+ inclusion, provide mentorship and guidance, and give back to the wider LGBTQ2S+ community.


Women@Bird aims to connect women across Bird with the expertise, knowledge,
tools, and support they need to achieve their professional and personal goals.


Indigenous@Bird aims to engage Indigenous and non-Indigenous employees to take part in cultural/educational activities with Elders and Knowledge Holders, as well as roundtable discussions. This group addresses the Truth and Reconciliation Call to Action #92 which calls upon the corporate sector to educate employees on the history and contemporary presence of Indigenous people in Canada by building meaningful and respectful relationships.
Learn more about Indigenous Relations at Bird.

MentalHealth@Bird MentalHealth@Bird aims to create an inclusive workplace for employees impacted by mental health conditions. This group will look to build social connection, provide resources and peer support, and destigmatize mental health by promoting awareness and understanding.

Our Partners

We work with a number of organizations to support and encourage diversity, equity, and inclusion both within Bird and the wider industry.

DE&I is a pillar in Bird’s Community Giving Framework. This list includes our strategic DE&I partnerships but is not a comprehensive list of all donations, sponsorships, or scholarships.
Canadian Council for Aboriginal Business
Women Building Futures
Canada’s LGBT+ Chamber of Commerce
Supporting Women in Trades
Whiteboard Collective
building good
Building Good
careers 2
Careers Next Generation

Our Diversity, Equity & Inclusion Journey – 2022 Highlights





Women in leadership


Board Committee Chairs are women


Indigenous representation on Board





For more information on our broader Environmental, Social, and Governance (ESG) program, read our 2023 Sustainability Overview

Graphic Asset_Banner-01

Where greatness grows



All employees play a crucial role in building a diverse and inclusive culture. Bring your unique voice to Bird and contribute to a workplace where diversity is celebrated, equity is cultivated, and inclusion is fundamental to who we are.